Gisteren was ik aanwezig op het NVB Jaarcongres om een praatje te houden. Als titel voor deze lezing hadden we vooraf bedacht:”Wat voegt waarde toe aan de relatie tussen bibliotheek, medewerkers en gebruikers?”. Het is makkelijk om te denken dat Social Media het antwoord is.
Ehm, nee. Niet Persé
Het antwoord is: U. U voegt waarde …
Categories: The New Conversation
Tagged: 23 Dingen, bibliotheek, nvb09
Forrester released an update to their neat tool that helps you profile the online behaviour of your audience.
This tool helps you identify which online tools might be relevant for you and your company to reach your customers.
For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter …
Categories: New stuff
Tagged: forrester, Groundswell, Social Technographics Profile
Companies need to understand this. No longer can they just throw their information at consumers, they need to engage. Like guests on a party, they first need to listen and consider the relevance of their message to whomever they are talking to. Then -but only then- can they engage in an actual conversation.
via Upstream.
Categories: New stuff
