Utrecht Life Science, Niaba and Syntens organized a seminar dedicated to uses for Social Media in Life Sciences. I gave a big picture overview, and Erik Vollebregt, Sijme Zeilemaker and Martijn van Oijen provided focused Best Practices.
The report by the Healthcare Institute at Price Waterhouse Coopers (PwC), shows that a significant number of consumers are turning to social media to help them make healthcare choices.
PwC surveyed more than 1000 US consumers and 124 members of the eHealthInitiative, a non-profit organization, and also interviewed more than 30 industry executives.
1.2 million people ‘desire’ Jaguar, but only 178 shares it. That is a failure. People don’t like Jaguar because of their marketing. They like them despite their marketing. In other words, they like Jaguar because of the product itself.