Focus on the Big Picture: BOS suggests that businesses abandon the traditional “strategic planning report” so common in the waters of “red ocean” businesses. Instead, it recommends the creation of a “strategic canvas” where the big picture of a business’ goals is crafted in more broad strokes. Furthermore, the authors caution against focusing solely on “the numbers.”
This advice is directly applicable to good social media strategy. When implementing your social media plan, you should be more concerned with creating great content that builds strategic relationships, not worrying about how many followers you have.