will it remain attractive to the niche they carved out for themselves?
Since Yammer launched as the “Twitter for businesses” at TechCrunch 50 in 2008, the startup has continued to improve on its already solid product, releasing mobile apps and new desktop clients, adding threaded conversations, and more. The fact is that in just under two years, Yammer, which we use at TechCrunch for internal communications, is being used by more than one million users and 80,000 companies worldwide (which includes 80% of the Fortune 500). That’s impressive growth for the startup, which has raised $15 million in funding and is doubling revenue every quarter. But the social enterprise arena is competitive with Salesforce Chatter, Jive, Socialcast and many others vying for a piece of the pie. However, Yammer is going to be releasing a new version of its application at TechCrunch Disrupt this fall which could be a game-changer.
The new Yammer will essentially turn the microblogging application into a full fledged social network. Yammer plans to add a number of applications to its platform that will increase its functionality beyond just a communications platform. An events application will allow you to invite co-workers to company or group events and track responses. Attendees can also download the event into their calendar.