McDonald’s Actual Foursquare Test Numbers: 2,865 Check-Ins
Don’t forget: this is Foursquare, not Facebook Places.
In an e-mail relayed by a Foursquare spokesperson, Wion shed some light on one of the more circulated industry stories of last week where he was originally quoted as saying the pilot lifted foot traffic by a whopping 33 percent. He later clarified that there was a 33 percent lift in check-ins, not overall foot traffic.
Wion then further elaborated on the raw numbers during an e-mail exchange on Friday. “In the days leading up to the campaign, we were averaging roughly 1,800 check-ins per day,” he said. “The day of the event, they spiked up to 2,865.”