This might actually apply to a lot of companies as well.
If there’s one thing I learned from my former years playing in houses of worship, it’s that the Sunday morning experience is designed for maximum effectiveness. Granted, some churches are more finely tuned than others, but the principles of your average worship service should apply to every single concert you play.
Start with an engaged crowd.
Appeal to all five senses.
Speak their language.
Give them a mission.Read more at www.musicthinktank.com