I love the notion that the simple fact of having a paying customer helps to focus the company.
Heiferman also feels charging has simplified everything the company does. “There’s so much good potential that can come out of just charging people for your good product,” he says. “And it’s a virus. It’s a disease. It’s contagious. It becomes person to person. It takes over. It’s a simplicity of organization. The most important thing is it lets you sleep well at night when you get to say that everything you do is for the benefit of the people, for the user. If you get to say that everything you do, every decision, and every operational thing you do is serving them, there’s a simplicity – and it’s just good for your conscience.”