While playing on similar turf as Spotify, Rdio and Grooveshark, Sony’s Music Unlimited is aimed squarely (for now) at the living room. If you’re using it on a Playstation 3, TV or BluRay player, Music Unlimited makes perfect sense. The question is whether there’s a big enough market of people willing to listen to music in their living rooms for the service, which costs £9.99 per month after a 30-day trial, to make long-term economic sense for Sony and the music rightsholders in the long term.
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Perhaps Music Unlimited is all about perception. Discard the interface flaws (which could well be ironed out in the future) and think of this as a music-focused complement to the streaming movies offered by Netflix or LoveFilm on Sony hardware, and Music Unlimited starts to find a place in the world.
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Quick — you’re watching House, M.D. with a friend and he suddenly complains of lightheadedness and heart palpitations, then passes out on your couch. Is it a common atrial fibrillation, or is it a third-degree atrioventricular block needing emergency atropine and an electrical pacer?