Survey Says: The iPad Is Not A Kindle Killer

Publishers: wake up! You have ample audience available to you in the digital world!

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The Kindle appeals to heavy readers. Bookworms are a niche audience, but a lucrative one. About half of the people surveyed read between zero and ten books a year. But 16 percent read more than 25 books a year.



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The Many Trends of 2011 – (by @baekdal)

boil down to only four. Looking forward to his posts on these four.

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  • The two trends that create every other trend – and how to spot a fad.
  • How social media has just started, and how social culture is next.
  • The shift from distribution to consumption.
  • The source, channel, and the new destinations.



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