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EdgeRank used to be a great concept for finding relevance in a stream of noise. But today, it’s a tool for Facebook to force people to actively engage (and thus help Facebook grow), and a tool to force brands to pay a fee to reach our own fans.
Facebo…
EdgeRank used to be a great concept for finding relevance in a stream of noise. But today, it’s a tool for Facebook to force people to actively engage (and thus help Facebook grow), and a tool to force brands to pay a fee to reach our own fans.
Facebook has taken control over our connection with our fans. The brands are not in control, nor are your as a fan. As I wrote over at Google+, Facebook has taken our connections hostage, and is now forcing us to pay a ransom.
EdgeRank used to be a great concept for finding relevance in a stream of noise. But today, it’s a tool for Facebook to force people to actively engage (and thus help Facebook grow), and a tool to force brands to pay a fee to reach our own fans.
Facebo…
EdgeRank used to be a great concept for finding relevance in a stream of noise. But today, it’s a tool for Facebook to force people to actively engage (and thus help Facebook grow), and a tool to force brands to pay a fee to reach our own fans.
Facebook has taken control over our connection with our fans. The brands are not in control, nor are your as a fan. As I wrote over at Google+, Facebook has taken our connections hostage, and is now forcing us to pay a ransom.