Pleased to meet you (again)!

I just gave this site a new look by changing the template to something quite minimal/minimous, and I figured I would also update some of the info about me.

Hi, my name is Lykle de Vries.

I was trained as an Industrial Design Engineer at Delft University of Technology.

I worked for Cordis, a Johnson & Johnson company for seven years, starting out as a packaging designer and ending up as a Business Information Analyst.

All the time, I enjoyed discovering this thing called ‘internet’ and early 2005 decided to really focus my interests and efforts on web2.0/social media/the conversation that is made possible by all this new technology…

Together with Ritzo ten Cate and Ronald Mulder, I currently run and own De Ondernemers BV, a Dutch outfit that helps their clients with New Business Development. We focus on entrepreneurship and open innovation. We also have some projects of our own, from which Twitterfountain and Speakonomy are the most visible ones.

Together with Ard Boer, I also initiated New Music Labs, that focusses on developing Tools for Tribes. We aim to help bands build better and longer lasting relationships with their fans. Our first big product was launched January 2010: Tribe Monitor, a social statistics aggregator. New Music Labs is built on the foundations that Ard an I lay down with Lopend Vuur, a Dutch music podcast.

Pleased to meet you (again).

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Review of Idea 02: My Radio Alerts

As I mentioned yesterday, I am part of a crew that will take a look at each of Andrew Dubbers’ 30 Ideas and hopefully pick one out that we will then execute and implement in 30 days.

Andrew’s second idea is called My Radio Alerts and has a lot of appeal to me. Here are the things I like about it:

  • It brings more information my way. I hardly ever listen to the readio these days, this idea might just re-open that information channel for me
  • It also allows me to strongly filter that information: I only get alerts for the information that I am interested in.
  • It offers some leverage for the ‘old radio industry’ by opening up their content to more listeners. Which might make it more likely that they would support the concept.

I also see some challenges:

  • I would rather not be alerted to text in commercials, so they need to be filtered out first.
  • It needs a ‘relevance filter’. Why? With Google Alerts, it is easy for me to scan through the linked information because it is tekst-based and readable. With audio, it takes more effort to listen through attentively and once I discover the audio-segment to be of low information value, I have already wasted my time listening. If a term I’m interested in is only loosely referenced during chit-chat, I don’t want to be alerted.
  • Copyrights need to be cleared. Andrew did mention the 7 days Listen Again service of the BBC, but something similar might not exist (yet) for other radio stations

Are there bigger opportunities?

  • This will add some more ‘social’ statistics to information, that we could -for instance- add to our new Tribe Monitor (a New Music Labs service) to expand on the amount of detail that we offer to our users. Not just airplay, but also ‘talk-about-you’.
  • Aggregating these alerts, it is easy to identify actual trending topics for radio stations, which might be of interest to a number of parties willing to pay for that information

Just my two cents. Let’s see how it goes down in the Ideals Project Group.

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Having ideas does not equal executing them

Derek Sivers blogged about the Guy Starts Dance Party video six months earlier, and after clever comments on that post, was inspired to turn it into an inspiring TED Talk about Leadership:

Derek: it is about the First Follower

It is not about the guy dancing alone, he’s just someone with a silly idea. It is about the first person to join the dance next. By doing so, the silly initiative turns into something that apparently is not just a party in one head. Someone said to Derek he should write a book about that, and he then handed it over to all of us.

Andrew: I’ll follow by doing

My friend Andrew Dubber picked up on Derek’s thoughts and gave it a bit of a twist by announcing that he would release 30 ideas to the world, free for all of us to consider and (if we liked any of them) execute.

Another Andrew: I’ll follow by helping to execute

Another Andrew then pledged to help organize whoever wanted to take part in all of this, under the banner of Project Idealism. And I joined.

Me: part of the cult?

So here we are, and Andrew Dubber just released the first of 30 ideas: Keymash. For me to get excited and dive into the execution, it needs to be a special idea.

  1. First off: I feel lucky to spend most of my time on stuff that I already am excited about doing. So it really needs to tickle me in certain places first to get me going at all;
  2. Secondly: I need to feel I can contribute. So it needs to match one or more of my capabilites I feel good about.
  3. Third: I need to believe in the idea enough to set aside a sufficiently big piece of my mind and time to execute

I like it idea number 1, Keymash, but have to say it does not match readily with the stuff I am currently working on and interested in. So I’ll pass on this one. Luckily, there’s 29 more to come!

Join Derek, Andrew, Andrew and me if you want

If you like the thinking behind all of these, please consider joining the initiative and help turn a great idea into concrete action!

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