Gansky has written the most insightful book about new economy business models since The Long Tail, and if you’re not facile in understanding and working with the key concept behind this book, it’s going to cost you time and trouble.
In short, the Mesh outlines how sharing resources and information creates an entirely new class of commerce. When you travel to another city, you don’t buy a house. You stay in a hotel. A hotel, because it allows hundreds of people a year to share a single room, is a mesh business.