Social Media for Hospitals

Today, @rutgerm invited me to give a short presentation on Web2.0/Social Media for the UMCG, the biggest University Hospital in the Northern part of The Netherlands.

The slides are in Dutch, but the pay-off deserves translation, simply because everyone should know the five steps to get to work with social media. Forrester did a great job outlining these in the book Groundswell.

How to win in a world transformed by social technologies (“Groundswell“):

  1. Listening to the Groundswell
  2. Talking with the Groundswell
  3. Energizing the Groundswell
  4. Helping the Groundswell support itself
  5. Embracing the Groundswell

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