Profile your audience

Forrester released an update to their neat tool that helps you profile the online behaviour of your audience.

This tool helps you identify which online tools might be relevant for you and your company to reach your customers.

For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell.

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Author: lykle

Kalm, nieuwsgierig en vastberaden. Stelt de juiste vragen als dagvoorzitter/moderator.

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