Best Connected Individuals Are Not the Most Influential Spreaders in Social Networks
Another argument in favor of quality, versus quantity.
The importance of hubs may have been overstated, say Kitsak and pals. “In contrast to common belief, the most influential spreaders in a social network do not correspond to the best connected people or to the most central people,” they say.
By contrast, “a less connected person who is strategically placed in the core of the network will have a significant effect that leads to dissemination through a large fraction of the population.”