The New World of Sources, Channels, and Destinations (by @baekdal)

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A big change in 2011 is the shift to a world divided into sources, channel and destinations. The shift has a profound influence on every form of publishing.

For newspapers and magazine, the shift will completely undermine all their business models. They have to figure out what they want to be. Do they want to be a source, a channel, or a destination?

The reason why Twitter is successful, is because they understand the new world sources, channels, and destinations. They understand it is not about giving people a place to publish 140 characters (like on a blog), but to turn people into sources that other people could follow. And to turn the platform itself into a channel – opening up the huge potential for “people aggregators” to become the new destinations.



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Author: lykle

Kalm, nieuwsgierig en vastberaden. Stelt de juiste vragen als dagvoorzitter/moderator.

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