Creativity doesn’t pay real money, but it can lead to paid work #uncon16
There is no money in arts, anymore
There is no money in music videos, either
- First off, he decided to only make videos for music that he actually liked. Because there is hardly any pay in it, he decided to only invest his time in stuff that he enjoyed.
- Secondly, he decided to try and do something new for every new clip. Something that he had never done before. Just to keep it interesting, he used the occasion to experiment.
- And then, the magic happens. Because if that experimentation resulted in really stunning video’s, like the one for Kraak & Smaak below, he immediately got requests to do that same thing for a well paid commercial. Sometimes even more than once.
There is money in a good creative portfolio, though
So there you have it, being creative might not pay real euro’s right away. Being creative does allow you to experiment, build your portfolio and get well-paid jobs as a result. So if you’re in a band, find video makers that can work with your music to expand their portfolio. If you’re a designer, find a band that suits you and develop new work together. Put all of that in your portfolio, it will be worth somehing eventually. And if not, you had a great time creating anyways 🙂