For some time now, I have been a somewhat secret admirer of Noisia, the Drum ‘n Bass-act from Groningen that has been steadily working our globe to bigger and better reviews. I was lucky enough to see them up close and personal in two instances. Manager Walter Flapper took part in a panel during the first Un-Convention Groningen (see here), and one of the acts’ members Martijn van Sonderen appeared in a panel during the second Un-convention Groningen this year.
Soundcloud has been a recommended online music resource for a while now. It allows bands, DJ’s and others to easily put their music onine and share it with the world. It also allows listeners to comment on the tracks, while they are playing.
A Noisia remix of Kate Perry on Soundcloud: OMGWTF!
So far, so good. But check this out: when I stumbled upon a recent remix by Noisia of a Kate Perry-track, I noticed how lively and exciting it is to actually LOOK at the track while it plays. All these comments add up to quite an exciting show. Click play the see for yourself 🙂
Obviously, a lot of the folks on the various panels testify to the fact that there is hardly any money left in making music. The big margins (if they ever existed) have disappeared for all. Only by ways of full-on, relentless hard work are most musicians able to make a living of their arts. As is the case for video-makers.
First off, he decided to only make videos for music that he actually liked. Because there is hardly any pay in it, he decided to only invest his time in stuff that he enjoyed.
Secondly, he decided to try and do something new for every new clip. Something that he had never done before. Just to keep it interesting, he used the occasion to experiment.
And then, the magic happens. Because if that experimentation resulted in really stunning video’s, like the one for Kraak & Smaak below, he immediately got requests to do that same thing for a well paid commercial. Sometimes even more than once.
There is money in a good creative portfolio, though
So there you have it, being creative might not pay real euro’s right away. Being creative does allow you to experiment, build your portfolio and get well-paid jobs as a result. So if you’re in a band, find video makers that can work with your music to expand their portfolio. If you’re a designer, find a band that suits you and develop new work together. Put all of that in your portfolio, it will be worth somehing eventually. And if not, you had a great time creating anyways 🙂