A hierarchy of business to business needs

If you’re selling a product or service to a business–to a non-owner–consider this hierarchy, from primary needs on down:

Avoiding risk
Avoiding hassle
Gaining praise
Gaining power
Having fun
Making a profit

If you’re selling a product or service to a business–to a non-owner–consider this hierarchy, from primary needs on down:

Avoiding risk
Avoiding hassle
Gaining praise
Gaining power
Having fun
Making a profitgames

Author: lykle

Kalm, nieuwsgierig en vastberaden. Stelt de juiste vragen als dagvoorzitter/moderator.