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Specify different fan-types, act accordingly

Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2,000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.

I am defining generating fans in a few different ways:

A brand new fan who has never followed you before.

Engaging with existing fans to get them to participate.

Engaging with existing fans to get them to convert on an action.

Read more at www.musicthinktank.com

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Court Tells Universal We Can Resell Our Promo CDs

Amplify’d from www.hypebot.com via Google Reader

The U.S. Court of Appeals shot down copyright infringement allegations from Universal Music Group and affirmed an eBay seller’s right to resell promotional CDs that he buys from used music and other stores. In an opinion issued Tuesday, the court held: “UMG transferred title to the particular copies of its promotional CDs and cannot maintain an infringement action against (defendant) Augusto for his subsequent sale of those copies.” But the court went further, implying protection for others who have gotten free promo copies and resold them:

Read more at www.hypebot.com

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A Musician’s Guide To Setting And Achieving Goals For 2011

Ariel Hyatt basically just hands you an entire manager’s office in this one, very complete blogpost. Make sure you read it completely, watch the included video’s and get to work!

And if you’re not a musician, but an entrepreneur, intrapreneur or someone who wants to make stuff happen this year, read it too!

Amplify’d from www.musicthinktank.com via Google Reader

It’s a new year and a clear slate is in front of all of us. The turning of the calendar from 2010 to 2011 is an ideal time to set your goals. I see a marked difference between artists who set finite goals and those who do not.

Ask yourself: Is this the year I want to make a difference for my musical career? And if so – what difference and how?

Many studies have proven that long-term perspective is the most accurate single predictor of upward social and economic mobility in America. And it has been proven that people who have goals written down are much more likely to achieve them.

FOCUS AREAS – CREATING ORDER

STEP 1: Write Down Your Focus Areas

STEP 2: Write Your Goals Down

STEP 3: Look At Goals Everyday

TECHNIQUES FOR ACHIEVING GOALS

1. Start With An Easy Goal And Complete It

2. Make Lists To Stay On Track

3. Take Derek Sivers Advice: Zip It!

4. Get Help

5. Structure Time to Achieve Goals

6. Remember You Can Change The Goals As You Go

7. Write Down 5 Successes Each Day

MY FINAL PIECE OF ADVICE – GO EASY ON YOU!

Read more at www.musicthinktank.com

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