We’re not factory workers anymore, we need platforms instead of competition

Amplify’d from sethgodin.typepad.com

Again, there’s human nature at work here, and this can work in the short run. The problem, of course, is that in every competition most competitors lose. Some people use that losing to try harder next time, but others merely give up. Worse, it’s hard to create the cooperative environment that fosters creativity when everyone in the room knows that someone else is out to defeat them.

In a non-factory mindset, one where many people have the opportunity to use the platform (I count the web and most of the arts in this category), there are always achievers eager to take the opportunity. No, most people can’t manage themselves well enough to excel in the way you need them to, certainly not immediately. But those that can (or those that can learn to) are able to produce amazing results, far better than we ever could have bullied them into. They turn into linchpins, solving problems you didn’t even realize you had. A new generation of leaders is created…

Read more at sethgodin.typepad.com


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Specify different fan-types, act accordingly

Amplify’d from www.musicthinktank.com

Author David Meerman Scott made a honest and realistic quote, “if you want 20,000 fans you must do 2,000 different things that each generate 10 fans.” This was my favorite quote from 2010 and I am going to take this on as a challenge for 2011 for an ambitious project to give you 2000 different things you can do to generate 20,000 fans.

I am defining generating fans in a few different ways:

  1. A brand new fan who has never followed you before.
  2. Engaging with existing fans to get them to participate.
  3. Engaging with existing fans to get them to convert on an action.

Read more at www.musicthinktank.com


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CD Baby Founder Recounts A Tale Of Steve Jobs, iTunes, And Broken Promises

It isn’t exactly difficult to find stories detailing how tough it can be to work with Apple and Steve Jobs — the web is rife with accounts from former Apple employees, developers, and partners providing a small glimpse of how things tick inside 1 Infinite Loop. But for some reason, these stories never get old. Tonight, there’s a new tale to add to the annals of Apple history that comes from CD Baby founder Derek Sivers, which he’s called The day Steve Jobs dissed me in a keynote.

I’ll steer you to Siver’s post for the conclusion of the story, which you can find here (spoiler: things worked out fine). It’s really a fascinating look at the way things work in Cupertino. And perhaps should stand as a warning for anyone in a business where they don’t have full control over how their promises play out.

Read more at techcrunch.com


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