Seth Godin endorses The Mesh

Amplify’d from sethgodin.typepad.com

Gansky has written the most insightful book about new economy business models since The Long Tail, and if you’re not facile in understanding and working with the key concept behind this book, it’s going to cost you time and trouble.

In short, the Mesh outlines how sharing resources and information creates an entirely new class of commerce. When you travel to another city, you don’t buy a house. You stay in a hotel. A hotel, because it allows hundreds of people a year to share a single room, is a mesh business.

Read more at sethgodin.typepad.com

 

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McDonald’s Actual Foursquare Test Numbers: 2,865 Check-Ins

Don’t forget: this is Foursquare, not Facebook Places.

Amplify’d from www.clickz.com

In an e-mail relayed by a Foursquare spokesperson, Wion shed some light on one of the more circulated industry stories of last week where he was originally quoted as saying the pilot lifted foot traffic by a whopping 33 percent. He later clarified that there was a 33 percent lift in check-ins, not overall foot traffic.

Wion then further elaborated on the raw numbers during an e-mail exchange on Friday. “In the days leading up to the campaign, we were averaging roughly 1,800 check-ins per day,” he said. “The day of the event, they spiked up to 2,865.”

Read more at www.clickz.com

 

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