The Canadian Copyright Settlement

Amplify’d from lefsetz.com

Only sign a major label deal if:

1. You make radio-driven hit music and your career is dependent upon it.  The majors control radio, you can’t have a hit without them.  But radio means ever less, and the formats other than Top Forty are also-rans paying ever-decreasing dividends.
If you don’t know the labels steal then you’re not in this business.  But the problem is not so much them as it is you.  No one is forcing you to sign on the dotted line.  But you think if your record comes out on Universal or Warner Brothers, you’ve made it.  But there’s no label on a digital download, and just because a product is in the supermarket that doesn’t mean it sells.  And today the supermarket is worldwide, stuffed with tons of goodies.  The avenue to success is not making a deal with the devil, but being really good.  Because if you’re really good the Net can focus attention on you in a heartbeat.  But this usually happens years after you’ve started, when you’re finally in the groove, when you’re worthy of the attention, long after the major label would have dropped you and you would have quit in frustration.

Read more at lefsetz.com
 
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Hello Everybody!: One Journalist’s Search for Truth in the Middle East – Joris Luyendijk

Gelezen: Het Zijn Net Mensen
Het Zijn Net Mensen - Joris Luyendijk

I read the book inDutch (“Het zijn net mensen”), but it has been published in English as well. Which is great, because it lets me tell you about it on this blog. And I do believe this book os interesting to anyone in the Western world, and perhaps even in the other parts as well 😉

The news you consume is excessively filtered

Although this might not be as big an eye-opener as it was when the book was published (2007), it still applies. Any international news that you consume through media channels that are operated by editors, are filtered and keyed towards impact. Not information or knowledge, but the amount of ‘thrill’ or news-worthy-ness decides if the story is broadcast to you. And even then, the story is (most of the times) constructed from bits and pieces of content that were prepared  by – get this- the subject itself.

It is impossible to ‘do’ regular journalism from within dictatorships

Because regular journalism requires being able to research your sources, check facts, find information. None of that exists in dictatorships. However, the journalist has no means to get that message across to his audience, because it would not constitute ‘news’.

We need to understand that we consume filtered news when we do. We need to realize that, unless we take an interest to the local ways of any place that we hear news from, we cannot really gauge the impact of anything reported. This is a big task for any regular citizen. Luckily, the internet helps us here. There is still hope, if we only make the effort.

[amazon_link id=”184668384X” target=”_blank” ]”Hello Everybody!” on Amazon.com[/amazon_link]

“Het zijn net mensen” op Bol.com

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How Artists Can Profit From File Sharing

Copious (and somewhat technical) advice on how to best construct your download-page for ultimate success. Make sure to read the entire piece, then forward to your website-nerd-builder-friend.

Amplify’d from www.musicthinktank.com

FACT: people download music for free.  

Music will always surface on file sharing platforms and consumers will continue to download music for free, but recordings are even more important for artists than ever before.  There is a new purpose for recorded content; artists will no longer generate revenue directly from recordings, instead this will be the entrance point for consumers into a the brand.  Great music will generate revenue through merch or ticket purchases, or lead to sponsorships as major brands seek out artists to enhance the value of their own product.  The solution to file sharing is for artists to better manage their recorded music by creating a dedicated landing page on their own website, housing a free album download.

Search Rankings for Landing Pages Defined 
File Sharing Networks are Commanding Links for Free Downloads

How to Capitalize with Artist Managed File Sharing 

Girl Talk, aka Gregg Gillis, released a new record called “All Day,” out 11.15 on Illegal Art.  GT embrased these concepts.  The record was free and hosted on a landing page, resulting in 4 key developments:

1. Girl Talk earned 14,903 inbound links.  These links would have otherwise gone to file sharing platforms.  The GT landing page received links from high authority sources like Mashable.com and MTV.com, therefore achieving higher rankings in the search results.

2. Huge increases in traffic during the month of release.  Analyzing traffic figures with Compete.com, the 6 month traffic average between May and October was 3,025 unique visitors.  Traffic jumped to over 211,111 unique visitors for the month of November.   

3. When typing the keywords “Girl Talk download” into Google search, the GT landing page appears in the search results ahead of file sharing networks.  Thus, using a file sharing network becomes pointless.  This is exactly how artists should manage file sharing.

4. Girl Talk social media conversations skyrocketed the week of release.  There was an estimated 18.5M GT mentions the week of 11.15.2010 – 11.22.2010 between Facebook and Twitter, up from 15 tweets the previous week.  These mentions developed the brand and encouraged inbound links.

Optimize the Free Download Landing Page 

It’s clear that a free album download will be linked to and will attract new visitors.  An optimized landing page will convert these visitors to customers.  Make the page a better experience than file sharing sites.  Keep in mind that not everyone on a site wants the same thing; visitors are in different stages of the buying cylce.  Some are familiar with the music and brand, others are not.  Think of the buying cycle as a funnel.  Recorded content is at the top of the funnel, and is the entrance into the buying cycle and an artist’s brand.  Once in the funnel, consumers should be guided through to the bottom of the funnel, or a sale.  

Does selling a record for $9.99 that will show up on file sharing networks anyways outweigh offering it for free on an artist’s site, generating inbound links and higher search results, selling merch and tickets, and developing a strong, lasting online presence?  File sharing has already changed the music landscape – now it’s the artists chance to change the landscape of file sharing.

Read more at www.musicthinktank.com
 
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