“Innovation in behavior” is ultimately what drives mass adoption, isn’t it?
- Real Time
- Location Based Services
- The Urban Entrepreneur
- Flash Sales
- Behavior & Transactions
How a startup plays into these trends is taken into consideration when SV Angel ponders an investment. The trends include:
The most fascinating trend is the “Urban Entrepreneur” – which SV Angel says is represented by startups like Twitter and Foursquare. “A new field of entrepreneurs is developing where key insights are coming from founders in large cities” says the report. It adds “[technology tools]…have led entrepreneurs to find innovation in behavior, rather than technology, at least within social media.”