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Fans of groups such as the Insane Clown Posse (the Juggalo), the Grateful Dead (the Deadhead), and Jimmy Buffet (the Parrothead), are all apart of communities that exists beyond the band. The music is what brought these groups of people together, and the loyalty to the music acts as the glue bonding them together, but the artists themselves have no responsibility to control the group – the community acts as it’s own separate entity, with its own leaders and followers.
These fans belong to a tribe.
Read more at www.musicthinktank.com |
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A case study that is part of a new report on the growth of virtual good sales estimates that Snoop Dogg has sold more than $200,000 of branded virtual goods across several social networks. Snoop has generated sales across social platforms like Gaia Online, Zwinky and Viximo’s network of social networking partners. On social game WeeWorld, his sales are 2.5 times more than non-branded goods.
