Amplify’d from mashable.com
SCVNGR is leveraging the Google Places database to power the international expansion of its newly improved iPhone and Android (
) apps. The startup is the first to publicly launch with the Google Places API, which is currently limited to select parties as a developer preview.
The decision to piggyback on Google’s (
) comprehensive place database was a necessary one, especially considering the startup does not have its own proprietary database for places — like Foursquare (
), for instance. It has, instead, been using Twitter-owned GeoAPI for U.S. place data. SCVNGR will solely use the Google Places API moving forward.
See this Amp at http://amplify.com/u/eew4