bring.BUDDY: citizens help DHL deliver packages
How does this affect trust in DHL?
Created last year for DHL by a team of students at the HPI School of Design Thinking at Germany’s University of Potsdam, bring.BUDDY taps all the consumers moving through a city each day, whether via bike, public transport or on foot. Interested participants indicate their travel route for the day using a downloadable smartphone app; a text message then lets them know of any packages needing delivery along the way. When there is such a package, the participant picks it up from the local kiosk where it’s waiting and delivers it as they go about their daily business. In exchange for their help, the program rewards them with points that can be redeemed for free train tickets, merchandise coupons or CO2 credits. A .pdf brochure and a video on YouTube both explain bring.BUDDY in more detail.