A big change in 2011 is the shift to a world divided into sources, channel and destinations. The shift has a profound influence on every form of publishing.
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For newspapers and magazine, the shift will completely undermine all their business models. They have to figure out what they want to be. Do they want to be a source, a channel, or a destination?
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The reason why Twitter is successful, is because they understand the new world sources, channels, and destinations. They understand it is not about giving people a place to publish 140 characters (like on a blog), but to turn people into sources that other people could follow. And to turn the platform itself into a channel – opening up the huge potential for “people aggregators” to become the new destinations.
Read more at www.baekdal.com |
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