Bands Should Not Have to Pay to Play Midem

So Echonest is offering to pick up the tab for some of them.

Midem, one my favorite music industry conferences, announced that it’s offering bands the opportunity to pay about $680 or $1377 (500 or 1,000 Euro) to play on one of four stages during the event.

I love Midem. But I have a problem spending a week with industry peers in beautiful Cannes discussing how to build a sustainable music industry for artists and fans, while the bands I’ll be seeing that week pay to play for me and the other attendees.

Still, as a Midem attendee, musician and a music fan, I’d rather see the audience pay the band than the band pay the conference. With that in mind, here’s another approach: The Echo Nest will put up the Midem performance fee for a band to play (preferably at Morrison’s, where you’ll find The Echo Nest hanging out anyway). To the bands  considering playing at Midem:

  • Send over a link to a live performance video to midembands@echonest.com, and let us know when you applied to the Midem event (or if you have yet to apply) along with any other relevant submission details you’d like us to consider.
  • We’ll work with you and with Midem to get your performance fee paid (we haven’t yet talked to Midem about this, but figure they’ll be fine as long as the fee is paid).  We’re assuming if you’re a band considering this, you already have the travel/lodging figured out.

Though I know the trip to Midem isn’t cheap even without sponsoring a band, I humbly suggest that other companies do the same and pay for a performance slot. This approach seems more in keeping with why we are at Midem in the first place: to help great musicians make great music.  If you’re up for it, shoot us an email and we’ll help coordinate getting more bands’ performance fees covered.  (Of course, nothing precludes Midem from picking up a slot or two). 

Read more at blog.echonest.com

 

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Social Interaction is Like Exercising – (by @baekdal)

Easily forgotten, but very important to remember.

Amplify’d from feed.baekdal.com

Most companies see social interaction as some kind of marketing, and design their presence around campaigns and events.

Social media return of investment is then the art of measuring the output of these campaigns against whatever costs a company had to put into it.

It all sounds very well, but that is not actually what social interaction is about. Social interaction is a way of life that establishes a healthier connection between your customers and yourself. Like exercising.

Exercising is a bit like breathing. If you don’t have any air in your lungs, you might really want to change that (I hope). So you pull in a big gasp of air, but then you find that it didn’t really change anything.

Life is not the result of having your lungs full of air, nor is it about the event of filling your lungs. Life is the result of breathing continually, in response to whatever needs your body has at the moment.

Social is not about reaching 5,000 fans and “get social” as the result. Just as you don’t “get fit.” Being social is a state of mind; It is not a project. It’s not about getting from A to B.

Social is about being part of the world around you. It is something you have to do continually. It never ends. You never reach your goal, because there is no goal to reach.

Setting the goal of reaching 5,000 likes on Facebook, is meaningless. When you reach it you will find that unless you keep being social, those 5,000 means absolutely nothing. You cannot stop being social just because you have many likes.

It’s not the result that matters, it is the motion.

Read more at feed.baekdal.com

 

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Please take a minute for the Twitterfountain survey

Amplify’d from blog.twitterfountain.com

Since we are working on the new Twitterfountain we would like to know a little bit more about our you and what you think about Twitterfountain. That’s why we put our intern on the job to set up a questionnaire.

We think he did a great job and now we need you, the user, to fill out the survey! It will only take a few minutes to complete but it will help us immensely with our next steps.

You can find the Twitterfountain survey here. Please forward it to your friends to improve the future Twitterfountain!

Read more at blog.twitterfountain.com

 

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