Baekdal on why digital ads don’t work, and traditional ads do

Amplify’d from feed.baekdal.com via Google Reader

Right now, the (online) advertising market is fueled by many clueless marketeers who does not understand why their ads do not work. Followed by clueless media people who mistakenly believe that the size and interactivity of the format are the key element.

You can take advantage of that. You can lower your value to easily digested snacks that attracts many ad impressions. But by doing so it will also be impossible for you to get people to pay money for the articles.

The best strategy is to focus on creating value. Advertising in itself is worthless. Extending the value around your product is worthwhile.

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How to get your music into the UK Top 40

Provided you get enough people to download/buy it, still.

Amplify’d from routenote.com via Google Reader

There are a lot of distributors out there that claim they are unique because they can help you get your music in the charts. Some of the distributors even charge money to do this. Most bands don’t even realise that they can do this all themselves for FREE! Any distributor that charges for a service like this is simply just ripping you off.

Here is a step by step guide on how to get your music chart eligible for the UK.

Make sure that you never pay any money to distributors for this service, because anyone can get access to the PPL Repertoire database for FREE.

For more information check out the Offical charts website.

Read more at routenote.com
 
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