kalm, nieuwsgierig, vastbesloten
Forrester released an update to their neat tool that helps you profile the online behaviour of your audience.
This tool helps you identify which online tools might be relevant for you and your company to reach your customers.
For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell.
Companies need to understand this. No longer can they just throw their information at consumers, they need to engage. Like guests on a party, they first need to listen and consider the relevance of their message to whomever they are talking to. Then -but only then- can they engage in an actual conversation.
via Upstream.