Don’t just give me your music, I don’t want it #uncon12

A musician approached me today, asking me if I would accept this cd with songs from his band. I said no, and was then smited for saying the possibly rudest thing ever to this very musician.

I’m sorry, but you’re wrong.

I have plenty of opportunities to listen to music. I am bombarded with it, since music is virtually everywhere. So I tend to be quite specific about the way I would like to find new music. One way is through a trusted network: friends, relatives, people who’s opinion I trust and who’s personel musical preferences I am familiar with. They are the source of the most relevant musical suggestions. Secondly, I might come across some interesting reviews or remarks that make me listen to music online. And this is where it all went wrong today for this particular musician.

For me to take an interest into anyone’s music, is to first want to give it a bit of attention. Attention that I just as likely spend on other stuff that matters to me. So if you want to have me listen to your music, you will have to make it matter to me. For instance by introducing yourself to me, and making the effort of telling me a bit about yourself, your band, your music, whatever. We might strike up a nice conversation, and you might get the impression that I am in fact taking an interest.

Then, and only then do you try and give me your music. Otherwise, it’s waisted on me, and you spoiled a perfectly good opportunity to win one more fan.

It’s basically like Steve Lawson said today in one of the Unconvention Salford panels:

“My “fans” are either listeners or friends, and listeners are just the friends I haven’t met yet” – @solobasssteve

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Un-convention Groningen 2010 is coming up!

I am very happy to let you know that we (Lopend Vuur/New Music Labs) will be hosting the first Dutch edition of Un-convention in january 2010!

Early Bird Tickets for Un-convention Groningen 2010After visiting two UK Un-conventions this year, it was very obvious to us that the Dutch music world could benefit from the fresh perspective than Un-convention offers. So we asked for permission from the founders of Un-convention and got going.

Un-convention Groningen trailer

Panels, Music and inspiring connections

We think we’ve managed to put together a nice set of panels, with some very inspiring panelists like Andrew Dubber, Ruth Daniel, Niels Aalberts and Walter Flapper. Take a look at the program right here.

And since it is all about the music, we’ve asked our friends at Ham Radio Communications to program a showcase festival for one night. They came up with some stellar acts, like AudioTransparent, The Black Atlantic and Rue Royale. View the line-up right here.

We have Early Bird Tickets available right now, so why don’t you head over to the Un-convention Groningen 2010 site and buy some? Looking forward to meeting you there and having a chat about the New World of Music. Cheers!

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