Modern technology allows us to tackle the problem that economists call “the coincidence of once”. Something that was not so easy to solve even ten years ago. Modern technology helps us build trust between strangers. It actually re-activates out basic, natural instincts to collaborate.
According to Rachel Botsman, there are four drivers to this:
- A renewed sense of the importance of community
- A torrent of peer-to-peer social networks and real-time technologies
- Pressing unresolved environmental concerns
- A global recession that has fundamentally shocked consumer behaviors
It’s more hip than hippie 🙂 Read more at Collaborative Consumption