This last move might also save EMI’s future.
So why do we care? Because this is one of the last times you’re going to see the recording industry in a position of power. It’s like seeing a majestic Dodo in action for one last time. The obstinacy that has led to doing things the same way since the 50s (there are likely LPs that have been in print that long, being sold the same way, like produce) at last is running out of steam.