PlacePop Gives Facebook Places The Dashboard It Should Have Launched With

There is a bunch more missing from Facebook Places, at the moment. I’m pretty certain that won’t last long.

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Facebook Places appears to be off to a strong start, with integration into services like Gowalla, Yelp, and SCVNGR. But it also has some pretty glaring omissions, namely the fact there’s not really a good way to do much with Places data from the browser. Now PlacePop, a startup that launched at our CrunchUp in July, has fixed that with a new Facebook application that gives you an overview of how you friends are using Facebook Places. You can access the new application right here.Read more at
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PlacePop’s core product is an iPhone application that lets businesses create virtual rewards cards (see our previous post for more info). CEO Kent Lindstrom (who formerly ran Friendster) says that there are plans to integrate Places data into the PlacePop iPhone app (checking in on Facebook will count as ‘swiping’ your card at a venue).



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Facebook Places brings you location as a service

And I think @baekdal is right: what matters is location as a service.

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Earlier today, Facebook launched its location based service called Facebook Places. We all knew it was coming, and that it would not be highly innovative, but there were still a few surprises.

Then there was the big disruptive part. Foursquare, Yelp, MyTown, and Gowalla is looking to integrate with Facebook Places.

Boom! That changes everything.
What matters is location as a service. Not location as a game, or a check-in.

Update: You can actually merge you Facebook Place with you Facebook Page, and then a place behaves just like a normal page. This just made Facebook Places 1000% more interesting!

On the upside: This might just be incredible good news for brands and companies. Today it is hard to do location because it so small, and none of the players really dominate. If they all integrate with Facebook places then the brands can just update one site (their Facebook Place page), and it would be visible on both Foursquare, Gowalla and MyTown.



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Facebook Places

Checking up on a friend becomes checking in on a friend.

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Starting today, you can immediately tell people about that favorite spot with Facebook Places. You can share where you are and the friends you’re with in real time from your mobile device.

You have the option to share your location by “checking in” to that place and letting friends know where you are. You can easily see if any of your friends have also chosen to check in nearby.

To get started, you’ll need the most recent version of the Facebook application for iPhone. You also can access Places from if your mobile browser supports HTML 5 and geolocation.

Go to Places on the iPhone application or site and then tap the “Check In” button. You’ll see a list of places near you. Choose the place that matches where you are. If it’s not on the list, search for it or add it. After checking in, your check-in will create a story in your friends’ News Feeds and show up in the Recent Activity section on the page for that place.

Places is only available in the United States right now. But we expect to make it available to more countries and on additional mobile platforms soon.

With Places, you are in control of what you share and the people you share with. You choose whether or not to share your location when you check in at a place. When you check in, you can tag friends who are with you but only if their settings allow it. When you are tagged, you are always notified.

When your friends check you in, it is as if you have checked in at that place yourself. You also will appear checked-in to your friends. If you do not allow friends to check you in, then when they tag you at a place, your name will appear in the same way it appears in a tagged status update. You will not appear checked-in at that place.



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