However, Forrester research analyst Mark Mulligan suggests that a few of the major labels may have set their advances so high that it would be impossible for Spotify to meet their demands without endangering their path to profitability. In other words, in a weird way, we should rejoice that Spotify didn’t launch, as it could’ve been a near suicide mission. As soon as we got Spotify, we could’ve very well lost Spotify too. Sadly, Europe may be the safest place for them now.
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